” I can’t help reflecting on how focused we are in medicine on the subject matter and how little we speak about the delivery of subject information. The business world seems to talk more about how to sell something than how to produce it. I think as physicians or scientists, we look down on that, thinking that a cup of coffee is a cup of coffee, so why are all these people devoting their lives to how to sell that cup of coffee?
We need to get off our high horses and take a look at how we present information about what we “sell” because what we try and hope to sell may have a greater impact on our “customers” future health than which brand of coffee they choose to drink.”
— Read on www.kevinmd.com/blog/2020/09/we-need-to-give-more-thought-to-informed-consent.html
A Country Doctor Writes: 
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